James I. BowieinMarkerAre Brands Turning Into Blands?There’s a way to measure whether today’s trademarks and logos all look alike. But criticism of sameness has always dominated the discourse.Aug 31, 20212Aug 31, 20212
James I. BowieinMarkerThe Rise of the American Gun LogoBrands that have nothing to do with firearms increasingly use rifle imagery in their marketingAug 16, 20212Aug 16, 20212
James I. BowieinMarkerWhy Are Olympic Logos So Hard to Design?The Olympic Games are an exercise in brandingJul 21, 20213Jul 21, 20213
James I. BowieinMarkerWhy Colleges Are Recruiting Student Athletes with Personalized LogosUSC designed logos for its entire men’s basketball roster, while Texas and Oklahoma produced them for its incoming 2020 football playersJul 6, 20212Jul 6, 20212
James I. BowieinMarkerHow Airbnb’s Logo Brushed Off the Haters and Embodied a Design TrendThe Bélo mark has established itself as the most iconic symbol among those of today’s tech unicornsJun 29, 20212Jun 29, 20212
James I. BowieinMarkerHow the Boring Area Code Became a Hot Branding CommodityIt’s not just a 3-digit number but a kind of secret handshake that locals — and consumers in-the-know — can recognizeJun 22, 20214Jun 22, 20214
James I. BowieinMarkerReplacing Aunt Jemima Is Just the Tip of the IcebergA deep dive into America’s long, fraught tradition of racist logosFeb 11, 20217Feb 11, 20217
James I. BowieinMarkerGM Dropped Its 57-Year-Old Logo for an App IconThe new look has already been compared to Goodwill, Photoshop and an elephantJan 11, 20214Jan 11, 20214
James I. BowieinMarkerHow Supreme Created the Most Valuable Logo of All TimeIs the streetwear company that gamified artificial scarcity really worth billions?Jan 7, 20212Jan 7, 20212
James I. BowieinMarkerHow Custom Fonts Became the Ultimate Corporate FlexWhy everyone from Goldman Sachs to Netflix is investing in their very own typefaceDec 10, 20203Dec 10, 20203