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James I. Bowie

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James I. Bowie

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Aug 31, 2021

Are Brands Turning Into Blands?

There’s a way to measure whether today’s trademarks and logos all look alike. But criticism of sameness has always dominated the discourse.

Are Brands Turning Into Blands?

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James I. Bowie

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Aug 16, 2021

The Rise of the American Gun Logo

Brands that have nothing to do with firearms increasingly use rifle imagery in their marketing

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James I. Bowie

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Jul 21, 2021

Why Are Olympic Logos So Hard to Design?

The Olympic Games are an exercise in branding

Why Are Olympic Logos So Hard to Design?

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James I. Bowie

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Jul 6, 2021

Why Colleges Are Recruiting Student Athletes with Personalized Logos

USC designed logos for its entire men’s basketball roster, while Texas and Oklahoma produced them for its incoming 2020 football players

Why Colleges Are Recruiting Student Athletes with Personalized Logos

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James I. Bowie

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Jun 29, 2021

How Airbnb’s Logo Brushed Off the Haters and Embodied a Design Trend

The Bélo mark has established itself as the most iconic symbol among those of today’s tech unicorns

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James I. Bowie

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Jun 22, 2021

How the Boring Area Code Became a Hot Branding Commodity

It’s not just a 3-digit number but a kind of secret handshake that locals — and consumers in-the-know — can recognize

How the Boring Area Code Became a Hot Branding Commodity

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James I. Bowie

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Feb 11, 2021

Replacing Aunt Jemima Is Just the Tip of the Iceberg

A deep dive into America’s long, fraught tradition of racist logos

A photo illustration with different line textures around a box of Pearl Milling Company pancake mix and a bottle of its syrup.

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James I. Bowie

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Jan 11, 2021

GM Dropped Its 57-Year-Old Logo for an App Icon

The new look has already been compared to Goodwill, Photoshop and an elephant

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James I. Bowie

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Jan 7, 2021

How Supreme Created the Most Valuable Logo of All Time

Is the streetwear company that gamified artificial scarcity really worth billions?

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James I. Bowie

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Dec 10, 2020

How Custom Fonts Became the Ultimate Corporate Flex

Why everyone from Goldman Sachs to Netflix is investing in their very own typeface

James I. Bowie

James I. Bowie

Principal at Emblemetric, Sociologist at Northern Arizona University. Data-driven reporting on trends in logo design: Emblemetric.com

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