Logology

How Custom Fonts Became the Ultimate Corporate Flex

Why everyone from Goldman Sachs to Netflix is investing in their very own typeface

Photo illustration, sources: Banana Republic/Salesforce/Uber/Southwest

Apparel retailer Banana Republic found itself in hot water last month, accused in a lawsuit filed by New York typographer Moshik Nadav of unlawfully appropriating the ampersand from his Paris Pro…