James I. BowieinMarkerAre Brands Turning Into Blands?There’s a way to measure whether today’s trademarks and logos all look alike. But criticism of sameness has always dominated the discourse.·4 min read·Aug 31, 2021--2--2
James I. BowieinMarkerThe Rise of the American Gun LogoBrands that have nothing to do with firearms increasingly use rifle imagery in their marketing·5 min read·Aug 16, 2021--2--2
James I. BowieinMarkerWhy Are Olympic Logos So Hard to Design?The Olympic Games are an exercise in branding·6 min read·Jul 21, 2021--3--3
James I. BowieinMarkerWhy Colleges Are Recruiting Student Athletes with Personalized LogosUSC designed logos for its entire men’s basketball roster, while Texas and Oklahoma produced them for its incoming 2020 football players·4 min read·Jul 6, 2021--2--2
James I. BowieinMarkerHow Airbnb’s Logo Brushed Off the Haters and Embodied a Design TrendThe Bélo mark has established itself as the most iconic symbol among those of today’s tech unicorns·4 min read·Jun 29, 2021--2--2
James I. BowieinMarkerHow the Boring Area Code Became a Hot Branding CommodityIt’s not just a 3-digit number but a kind of secret handshake that locals — and consumers in-the-know — can recognize6 min read·Jun 22, 2021--4--4
James I. BowieinMarkerReplacing Aunt Jemima Is Just the Tip of the IcebergA deep dive into America’s long, fraught tradition of racist logos·7 min read·Feb 11, 2021--7--7
James I. BowieinMarkerGM Dropped Its 57-Year-Old Logo for an App IconThe new look has already been compared to Goodwill, Photoshop and an elephant·5 min read·Jan 11, 2021--4--4
James I. BowieinMarkerHow Supreme Created the Most Valuable Logo of All TimeIs the streetwear company that gamified artificial scarcity really worth billions?·6 min read·Jan 7, 2021--2--2
James I. BowieinMarkerHow Custom Fonts Became the Ultimate Corporate FlexWhy everyone from Goldman Sachs to Netflix is investing in their very own typeface·7 min read·Dec 10, 2020--3--3